sell digital products

Choosing the best option for selling your digital products can feel like an overwhelming task.  There are many options and it can be difficult to determine which is the best fit for the products you wish to sell.  If you are looking to sell digital products from your website, this list is for you.  It breaks down a number of popular options guiding you to a “smart choice” for your digital products.


This option hosts and delivers your digital item to the customer and handles payment as well.  It is extremely simple to use and within 15 minutes, you can be set-up selling digital products.  For each product, you create a landing page (which does allow video) and customers leave your website to complete the purchase.

While the simplicity is an excellent choice for those that want a solution that is easy to set-up, some may find the inflexibility to be a downside.  The pricing for the free version is 8.5% + $0.30 per transaction.  Additional premium membership with lower fees is available. This is an excellent option if you do not want to add a shopping cart functionality to your website or have a very small number of items to sell.

Gumroad also offers the capability to sell subscriptions and offer an affiliate program.  If you are looking to get started right now, have only a few products or expect low revenue, Gumroad may be a great option.  As your sales increase, adding a shopping cart to your website to reduce the fees would be practical.  If you like the idea of a 3rd party hosting the files as well as taking care of the payment, also look at SendOwl.


If you are looking to add a shopping cart to your website and want a more flexible process for designing your sales pages, E-junkie may be the best option for you.  It is a hosted shopping cart solution that allows you to create “Add to Cart” and “Buy Now” buttons and place them anywhere you want on your website using html code.

Similar to Gumroad, it hosts your files, but to accept payment, you need to set it up to use a payment processor or payment gateway (i.e. Stripe/Paypal).  If you are fairly savvy at managing your website and want the flexibility to create pages and add links to purchase products, this could be the best fit for you.  The checkout experience feels integrated with your website.

The pricing for e-Junkie depends on the number of products you wish to have and the size of the files. In addition to the monthly fee charged by e-Junkie, you will also pay the fees from your payment processor/gateway.  If you have a large number of products or files that are very large (videos, photos), this will require a larger monthly fee.  E-junkie does not offer recurring payments if you are looking to sell a subscription service.

E-junkie is an excellent choice if you want a low cost option, have just a few products and want to be able to have a lot of flexibility with how you design your site as you can place the purchase buttons nearly anywhere on your site.   E-junkie offers a 7 day free trial.

DPD (Digital Product Delivery)

This digital product delivery option combines many of the best features of the first two into one shopping cart solution.  DPD’s pricing is a flat monthly fee and the lowest pricing tier of $10/month gives you 1GB of storage and 20 products.  The pricing is a flat fee with no additional per-sale fees.  DPD hosts your files and allows you to connect the payment processors of your choice.

While this option is not as budget-friendly as e-Junkie, it is very comprehensive and offers many of the features that would only be available with a shopping cart installed on your website including an affiliate program.  One of the most important aspects of DPD is that they strive to create an easy-to-use shopping cart solution.  Their tools and resources are incredibly easy-to-understand, even if you are not a technology wizard.

DPD allows you to create custom “Add to Cart” and “Buy Now” buttons as well as sell bundles of products as well as services and physical products.  For books, the pdf stamper allows you stamp with the buyer’s details and encrypt them to prevent copying text.  If you are considering selling e-books or want to be able to create bundled products that include services along with digital goods, this is a choice you should consider. DPD offers a free, 30-day trial.

Easy Digital Downloads

Easy Digital Downloads is a free shopping cart plugin for WordPress.  If you are familiar with using the backend of a WordPress site, this can be very convenient as you can easily manage all aspects of you sales from the same place.  EDD is free which means that there are no monthly fees to use the plugin.  The only fees you pay are transaction fees associated with payment processing.  However, the plugin does offer many premium extension and you will likely end up purchasing a few to add additional functionality.   For example, if you want to sell subscriptions, you need the recurring payment extension which comes at a cost of $199/year (30% renewal discount).  With EDD, you host your own files and integrate with payment processors directly.  This means that your website must have an SSL certificate and you are responsible for all payment related aspects.  EDD offers the most flexibility and if you are looking to have a number of products, very large files (videos) or want to have complete control over all aspects of the shopping cart, EDD is your best choice.   Read my full review and watch my video tour of Easy Digital Downloads here.

Make the “Smart Choice” for Your Website:

Choosing the best e-commerce solution to sell digital downloads on your website can feel like a challenging task.  Taking into consideration the number of products, storage needed, your skills with website design and maintenance will help you to make the “smart choice.”

Check out the second article in this series about selling digital products from your website, which features an interview with RDNs that currently use the digital product delivery services described above.  They break down their experience using each and decision making proces..

Be sure to grab a copy of my FREE e-book, “Leveraging Digital Goods: More Money, More Business” with a BONUS getting started checklist. Enter your email, below!

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Published by Megan Boitano

Megan Boitano, MS, RDN, LDN, CNSC, is a nutritionist in private practice, specializing in helping families create a healthy relationship with food. She has experience with both pediatric and adult nutrition. Megan lives in Newton, MA with her husband and two sons.


  1. […] Understanding how these hosted options work takes some of the mystery and confusion out of the process.  Hosted shopping cart solutions such as Gumroad, e-Junkie and DPD store the file that will be provided to the purchaser, provide payment processing (or allow you to connect existing accounts) and automatically deliver the download to the purchaser after payment is received.  Read a more detailed review of these options here. […]

  2. […] and provide an easy way to sell a few items.  Read my 2-part series featuring these three options here. However, the monthly cost ranges from $5 for a bare bones option with 10 or fewer products up to […]

  3. […] to work with you.  For more on choosing a shopping cart to sell your digital products, check out this article featuring popular […]

  4. […] learn more about options for selling direct from your website read this post featuring four smart-choice options.  To see these shopping cart tools in action, this article […]

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