RDs Selling Digital Products: Passion and Practicality

As a Registered Dietitian, additional revenue streams can create income stability as well as increase our overall earnings.  There are many options for income streams including active routes such as consulting and public speaking, or more passive routes such as affiliate programs and advertising revenue.   Finding the right side-hustle should bring together both passion and practicality.

Creating and selling digital products is an excellent option for creatives and those that enjoy sharing ideas and resources with others.

Monetize Your Expertise with Digital Products

Selling digital goods is also an excellent way to monetize your expertise, especially if you have a great depth of knowledge in a clinical specialty, software program or business practice.  For example, perhaps you are an expert in pediatric diabetes and you have library of high quality education materials that you have created for your clients.  RD2RD features excellent examples like this ebook on insulin pumps for kids and this handout with snack ideas.

Selling digital products can bring you additional revenue, as well as grow both your credibility and influence in your area of specialization.

Leverage Your Expertise

While monetizing your clinical expertise might be the most obvious option, there are countless other opportunities to share your wisdom.  Perhaps you are an expert on utilizing a design program, creating food videos, monetizing a blog, building a website or utilizing a nutrient analysis software program.  This planning tool for creating food videos is an excellent example of a of product that leverages advanced expertise in a specific niche.

Translating your knowledge into digital resources such as ebooks, video tutorials, printed resources, ecourses and more is a way to both share your wisdom and grow your business.

Get Creative with your Passion!

The options for digital goods are not limited to those I’ve presented, a turn key resource for events such as grocery store tours, farmer’s market booths or cooking demonstrations are all valuable tools that you can sell.  This grocery store tour toolkit is a great example of this type of product.  These ideas may have you motivated to take action as you see the value of the tools you already have or created some excitement about taking on some new gigs that would build your portfolio of digital goods.

Get Your Products Listed and Start Earning Money!

RD2RD.com is a marketplace and a resource for RDs to buy / sell / share digital goods.  It is free to get a store and list your products.  No website or advanced technology skills needed!  More details and a video overview here.

Want to learn more about selling digital goods, join the Facebook group, Dietitian Selling Digital Goods!

Be sure to grab a copy of my FREE e-book, “Leveraging Digital Goods: More Money, More Business” with a BONUS getting started checklist.  Enter your email, below!

What is RD2RD?

RD2RD is a powerful e-commerce platform for the nutrition professional and a destination for colleagues and the public to purchase digital goods. RD2RD is the first online marketplace designed exclusively for Registered Dietitians to buy and sell their original work via digital downloads and a custom store.

RD2RD was founded by Megan Boitano, a private practice RD.  After finding it difficult and time-consuming to find and purchase resources from colleagues and spending hours creating practice-related tools, Megan decided to launch RD2RD to provide an e-commerce solution for RDs.  In addition to promoting the sale and purchase of RD-created materials, RD2RD aims to broaden the reach and visibility of RDs and their expertise.  Watch the video below for a test drive of RD2RD’s marketplace features.

What if you could find that perfect presentation or handout in just a few clicks, purchase and instantly download?  Do you spend your valuable time searching the internet for the perfect client education tool or presentation?  Do you scour listservs or social media group archives for a colleague that might have a resource to share?  Those days are over.  Meet RD2RD.  With just a few clicks you can search and purchase essential resources created by your peers.  Emails are automatically sent to purchasers with a link to download the item, and to provide a detailed review of the item. Reviews are publicly displayed on the site.  Prior purchases can be accessed from customer dashboard.

Do you have presentations and handouts sitting in your file storage that could be earning you money? RD2RD allows you to put your work to work.  Signing up to be a vendor is free (basic membership) and you get a store with a custom URL to showcase your digital items.  Create a product with a simple submission form and it is automatically added it to your store.  Sales are processed securely and you receive earnings payments to your Paypal account.  Vendors do not pay transaction fees, but each sale is subject to payment of a service fee.  Basic members earn 65% of each sale and premium members earn 80%.  A premium membership is $5/month or $49/year.  All sales details and earnings are clearly shown in the vendor dashboard.  Service fees include credit card processing related expenses charged by payment processors, fund advertising of materials and cover costs associated with maintaining the marketplace website.

Selling and sharing digital resources doesn’t have to be difficult or complex.  RD2RD is an innovative sharing community and puts dietitian-created content at the front of the line when purchasing digital goods.



Passive Income Opportunity for RDs with Digital Information Products

Creating multiple revenue streams is a solid business approach for Registered Dietitians in private practice.  Creating digital information products allows you to monetize your expertise and provide value for your clients.  This is a powerful tool to gather referrals and to build a client base that may not be able/ready to spend money on a more costly service that you offer.  By offering an information product at a lower cost and providing them with a great deal of value, you can increase the likelihood of a future purchase of a bigger ticket item or service.

Let’s start by talking about exactly what an information product is.  An information product is an instructional video, ebook or user guide.  If you are an expert in a specific niche or have in-depth knowledge, you can create a user guide or tool that provides value for your clients.  For example, if you are an expert in meal planning and creating customized meal plans for complex diets, you could create a guide that reviews the process and provides detailed instruction on how to use a specific meal planning tool or process.  It can serve as a resource for you to refer prospective clients to, while they are researching your services.  Additionally, many people want DIY tools and resources and may not want to pay for customized counseling or coaching.  Your information product meets the needs of these clients and is an added revenue stream for your business.

We tend to focus on information product for our clients, but there is great opportunity for Registered Dietitians to build information products targeted at their peers.  For example, if you have expertise in developing websites or email marketing, you could create an instructional video or guide. Finding digital information products that are written through the lens of an RD is not easy.  Many such resources are included as part of expensive coaching or comprehensive business mentoring services.  Cost conscience RDs looking for low-cost DIY tools as they start out in practice, are an ideal market for digital information products.  You may question your expertise and think that you aren’t “expert” enough to create an information product.  This IS NOT TRUE!  Through the course of creating your private practice, you have developed expertise in niches beyond just clinical or nutrition-related aspects of your practice.  Digital information products are one way to monetize your expertise!

So how do you choose a topic for your digital information product?  Start by thinking of the most common questions you are asked or questions that are frequently posed on Facebook groups or listservs you belong to.  Instead of answering them over and over in long, repetitive messages, create a resource that covers these frequently asked questions. When you see the question asked, you can conveniently respond with a link to purchase your digital information product.  Alternatively, you could make it a free, promotional item and build you email list.

So now that you have a few ideas running through your head, how do you create a digital information product?  Instructional videos can be created with inexpensive tools like Screen-O-Matic ($15/yr) or Filmora Scrn ($19.99/yr).  You can upload the finished product to a password-protected Vimeo video or an unlisted YouTube video.  You can create an audio recording with Audacity and there are a number of great tools for creating an appealing ebook.  Consider putting your content into multiple formats.  You can put them together in a .zip file.  A more comprehensive product could bring a higher price tag for your information product.

How do you go about selling the digital information product you’ve created?  There are many options for selling digital goods online.  If you want to create a robust ecommerce solution and sell from your own website, consider easy digital downloads.  This post is full of details on this approach.  Other options include using a site that for a monthly fee and/or a percentage of the sales price, you can upload and sell your products.  Examples include eJunkie, Gumroad and SendOwl.  While these sites make selling easy, they do not target Registered Dietitians and may not be the best location to get your product in front of your peers.  Consider the marketplace site, RD2RD.com, exclusively for Registered Dietitians featuring digital downloads.  This site offers a free, basic membership and allows RDs to create their own shop to feature their digital products.  All of the items sold on the site are tools and resources for RDs, including client education materials, presentations, business tools, and of course, digital information products.  Read here for more and sign-up for email list for more information.

Creating multiple revenue streams is a good business practice, generating passive income selling digital information products is a great opportunity to monetize your expertise.




 

Easy Digital Downloads – Selling Made Easy

Making money selling digital goods online.  It is an idea that has you excited, but also overwhelmed when you start to consider the options.  If the work necessary to create an ecommerce website to sell your digital goods has you putting the idea on the back burner, you need to read this!  You may just be surprised how easy it is, and how inexpensive it is to get started.  Selling digital downloads is one of the fastest growing and profitable online sales markets.  Dietitians are prime to capitalize on this business opportunity both to grow their business and ensure that quality, nutrition information is available.

Selling Digital Products Online

There are an overwhelming array of options for selling digital downloads including subscription sites like eJunkie, SendOwl and Gumroad.  These sites take care of the shopping cart, hosting of files and provide an easy way to sell a few items.  Read my 2-part series featuring these three options here. However, the monthly cost ranges from $5 for a bare bones option with 10 or fewer products up to more than $60 for more than 250 products and large file storage capacity.  These sites provide a service and are one option for selling digital goods, but what if I told you, for not much more than the cost of a bare bones plan, you could create your very own WordPress site with a full-featured storefront to sell your digital goods.  This is where we meet Easy Digital Downloads.

Meet Easy Digital Downloads

Easy Digital Downloads or often called EDD for short, is a complete ecommerce solution for selling digital products on WordPress.  Watch this video for a backstage tour of the plugin and see how easy it is to create a download.  It has a full shopping cart system, unlimited file downloads, download tracking and comprehensive reports for easy bookkeeping and sales statistics.  All you need is a domain (~$10/yr) and hosting for a WordPress site (~$5-10/mo).  You probably already have these!

EDD is a FREE plugin and even includes basic payment gateways (PayPal Standard and Amazon Payments) in the core plugin.  The free EDD plugin provides powerful ecommerce functionality, but you will need a WordPress theme to give your website a professional look and feel.  Many themes are designed just for use with EDD and create a beautiful shop with almost no design work needed by the store owner.  There are many FREE themes including Vendd and Themedd.  These themes all feature blog pages, so you can easily start to monetize your blog posts with links to digital download products for sale on you site.

Take it Further with Premium Extensions

Beyond the FREE plugin and themes offered by Easy Digital Downloads, they offer an incredible number of extensions at reasonable costs.  You can create a robust subscription site by combining the Recurring Payments extension with Content Restriction.  EDD also offers extensions for email marketing services such as ConvertKit and Mailchimp.  This means for each product in your store, you can choose which email list to subscribe a purchaser to.  You can also offer free downloads which is a great way to use your ecommerce site to deliver your lead magnets.

Easy Digital downloads is an incredibly powerful ecommerce solution and one that Registered Dietitians should consider using.  If you are interested in seeing EDD in action, RD2RD is powered by EDD including many premium extensions.

Be sure to grab a copy of my FREE e-book, “Leveraging Digital Goods: More Money, More Business” with a BONUS getting started checklist.  Click here or enter your email, below!



Put your work to work! RD2RD marketplace for digital goods

What if you could find that perfect presentation or handout in just a few clicks, purchase and instantly download?  Do you spend your valuable time searching the internet for the perfect client education tool or presentation?  Do you scour listservs or social media group archives for a colleague that might have a resource to share?  Those days are over.  Meet RD2RD.  With just a few clicks you can search and purchase essential resources created by your peers.

Do you have presentations and handouts sitting in your file storage that could be earning you money?  RD2RD allows you to put your work to work.  Signing up to be a vendor is free and you get a store with a custom URL to showcase your digital items.  Create a product with a simple submission form and it is automatically added it to your store.  Sales are processed securely and you receive payments to your Paypal account.

Selling and sharing digital resources doesn’t have to be difficult or complex.  RD2RD is an innovative sharing community and puts dietitian-created content at the front of the line when purchasing digital goods.

Join our mailing list today and keep up-to-date on all the details, freebie products and backstage pass tours!  Get ready to put your work to work!



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