Monetize Your Expertise
Digital goods such as online courses, eBooks and webinars are a passive income opportunity. They broaden the reach and recognition of Registered Dietitians as the authority in nutrition.
Understanding the steps in the process and how/where to effectively market can give you a jump start and build a steady income stream.
Key Learning Objectives
The Case for Digital
Discuss the current business landscape of digital goods and the opportunity for RDNs, including the use of promotional digital items (freebies) and as direct revenue-generating products.
Product Creation 101
Review types of digital goods (courses, e-books, videos, downloads) and the importance of validating a digital product idea prior to product development including identifying target customer and creating a product prototype.
Discuss marketing strategies that are unique to digital products. Highlight best practices using examples from successful RDNs. Review how to develop a plan that maximizes sales generated from digital products.
On Demand Webinar Access (1 CEU)
Take the training now. You’ll have immediate access the webinar and CEU certificate on the post registration page.