Marketing Your First Group Program

Do you have your sights set on offering your first group program?

There’s more that goes into a successful launch than you think. In fact, a solid marketing plan will make the difference between enrollment crickets, and a waiting list for your next round.
 
Learn what to do (and not) when getting your first group program off the ground.
 
On this edition of the RD2RD Live Show, I chat with Melissa Groves Azzaro about how she’s built a wildly successful group program.
 
What we cover:
 
✅ What exactly is a group program and pros and cons of offering as a private practice owner
✅ How to make a group program appealing when everyone wants 1:1 support
✅ Describe types of content and messaging that effectively attract and sell group programs
✅ How to use Instagram to drive enrollment to your program
 
In this interview, we’ll get a behind the scenes look at marketing strategies for success with group programs.
 
If you’ve set your sights on offering a group program but aren’t sure where to start, this Q&A is for you!
 
Special Guest:
Melissa Groves Azzaro, RDN, LD, founder of The Hormone Dietitian LLC is a second-career dietitian, after spending 15 years in NYC advertising. She helps women identify and address the root causes of their hormone issues through her one-on-one programs, her group programs, and her multi-6-figure online course.
 
Get business growth tips for RDs on Melissa’s Instagram account, @the.marketing.dietitian.
 
Learn more about Melissa’s business and group program at the The Hormone Dietitian website here
 

What is the RD2RD Live Show?

RD2RD presents a learning series highlighting RDNs or other experts with success in the digital world. Hosted by Megan Boitano, RD2RD’s founder and owner, these Live, Q&A sessions tackle burning questions (successes and missteps) about the journey to success. No stuffy slide decks. Just a relaxed conversation with an expert!

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